Improve your positioning in the SERPs

The creation of a website allows the entrepreneur to promote his activity and to increase his turnover at the same time. Indeed, when the different pages of your platform are well referenced, they appear in the first suggestions of search engines.

To achieve this result naturally, you must not only ensure that the design of your site meets SEO standards, but also offer quality content. There is also a paid method which consists in positioning yourself on a certain keyword related to your sector of activity through the ads of the Google Ads tool. We will come back to this subject in a future article.

The importance of quality content for Google

If Google is the best search engine in the world, it is because of the relevance of the results it offers to its users who constitute more than 90% of the Internet users. In order to continuously offer a quality experience to Internet users, it provides them with the most relevant information available online. Thus, the search engine will only consider platforms with quality, reliable and accurate editorial content.

It is therefore important to write qualitative texts on your platform by focusing on the right keywords and a lexical field that are related to your field of activity. This last point is essential, because it allows you to attract on your site people who are really likely to be interested in your products, your services and your different contents.

Qualitative content: a key point for the notoriety of a website

The publication of blog posts or qualitative informative articles will also open doors to netlinking. This practice allows other websites to generate inbound links to your platform and this increases not only your traffic, but also your reputation.

Logically, a third party platform would not send its users to your site if it did not consider it qualitative. The quality of a website depends on the relevance, reliability and accuracy of the content offered to users. The netlinking appears as a proof of the quality of a platform. Moreover, the more inbound links you receive on a page, the more relevant Google considers it to be.

Writing quality content requires a certain expertise and a mastery of the subject developed. However, if you do not have the necessary skills to write quality texts, call upon a web agency.